Horse business owners are often seeking out ways to promote their business in the most cost-effective ways possible.
Over the years, I’ve used almost every form of marketing I could find: social media, radio ads, newspapers, and even parades.
There are many things you can do to promote your horse business on a budget, and today I’m going to teach you a very basic skill that any business owner should know.
Using a Press Release to Promote Your Horse Business
There is one simple trick that horse business owners can use to land a promotional piece in their local newspapers, magazines or even radio for free. These articles or interviews can be secured by writing and submitting press releases (for free) to the editorial staff. Here is a breakdown of why this simple trick will benefit your business and how you can get noticed by the media.
What is a press release?
A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or organization and provided to media through a variety of means. (Source: The Balance Small Business)
When would I need to write a press release?
A press release can be submitted any time something significant happens within your business. Is your business is expanding? Write a press release. Did someone in your company receive a promotion or change titles? Write a press release. Are you release an exciting new product? Write a press release!
Essentially, pay attention to any noteworthy events, and determine if it makes sense to share an announcement.
How do I write a press release for my horse business?
If you don’t consider yourself a writer or simply don’t have the time, you can always outsource this task. Consider using a service like Fiverr if you’re working on a budget.
If you choose to do it on your own, there are many basic templates available online for you to follow. Ultimately, your press release should be assembled in a fashion similar to the template below:
Where do I submit my press release?
You can submit your press release anywhere you feel your news is relevant. This could be local or even national media sources. Note that you are likely to have more success on a local level to start.
To find where to submit your release, you will typically go to the newspaper or magazine website, click the Contact Us link, and search for the appropriate department.
If they don’t have a form or email address listed for news tips, your best bet is likely to send it to the editor(s) and they will forward it to the appropriate place if needed.
How will I know if the newspaper or magazine is printed my press release?
Here’s the sad part about press releases – you may not always know when they’ve gone to print unless the media source contacts you to set up an interview. Many times, a magazine or newspaper will just take your press release and print it as is without contact. I can’t tell you how many times a friend reached out and said, “Hey, I saw your article in the paper!” and I had no idea my announcement even went to print.
The cool part is, you’re getting exposure either way, even if you don’t know of every instance in which your release is printed.
How this can benefit your horse business:
The more your name is out there, the more your business will grow! It’s exciting and fun to have the media promote your business free of charge. There’s no cost for a publication to print your press release, so give it a try!