2) Use social media to spread the word, but be aware of the rules
A few years ago, Facebook started really cracking down on animal sales posted to their platform. You may post images of your horse on your own timeline, but be aware of the restrictions and avoid using verbiage such as “for sale” as well as the price in your posts. Do not use the “Sell Something” feature when you post, and instead, make sure you share as a regular discussion.
Instagram, on the other hand, has a simpler workaround for those looking to market a horse for sale.
While private sales are prohibited per Instagram’s Community Guidelines, you may be permitted to sell your horse on this platform if you have a Business profile.
Many classified websites have a rule about including a video link in your ad description but don’t be daunted. Simply state that you have a video available by request if you encounter this.