5 Tips to Getting Your Horse Sold

| March 1, 2012 | Reply
Mandee Widrick | March 1, 2012 |The horse economy isn’t the best, and people are pinching their pennies more than ever before. As a seller, it’s may be a challenge to get those leads and make a sale, especially when cheap or free horses are overtaking the marktet. There are a few steps you can take to increase your chances of getting your horse in front of the right buyer, just by using a bit of determination and creativity.

1) Post your horse on multiple classified websites.Some of the most popular free equine classified websites include Dream Horse, HorseTopia, Equine.com, HorseClicks.com and Craigslist (okay, Craigslist isn’t just for equine, but it can still give you good leads). If you have a number of equestrian friends on social media sites such as Facebook or Twitter, these are also great places spread the word about your horse for sale. Don’t be afraid to use more than one website; in fact, more listings will likely generate more buyer leads. Some websites may charge a small fee based on how detailed you want your ad to be, but these fees are typically inexpensive and could easily be worth the investment.Zhazha-300x2422) Include bright, clear photos with any listings.Whether you’re posting online ads or flyers in tack stores, quality photos are imperative. Most people are very visual, and if your horse is attractive, then don’t be afraid to show him off.Avoid using photos that are dark, distant or blurry. Photos should be bright, colorful and appealing to look at. You want ad viewers to see your posting and think, “Wow, now that is a great looking horse!”If you’re someone who likes to take constant photos of your horse (like me), you probably have LOTS of images on your camera already. Don’t use those pictures of him standing at one of those really weird angles that makes his head look ginormous or his back appear nonexistent. If you can’t get your horse to stand for a good photo alone, grab a friend or family member to help position him, then have them step back just far enough to be excluded from the shot.

3) Upload a video to YouTube.

Take the visual aspect of your ad to another level! Want to give prospective buyers yet another reason to come see your horse? Make a video highlighting the horse both on the ground and under the saddle. Many websites have a rule about including a video link in your ad description, but don’t be daunted. Simply state that you have a video available by request should this happen.

Your video should be done in good lighting (much like a photo) with little to no background noise. Avoid excessive talking in the video background and make the horse your main focus when filming. If you need to, edit it the video down to between 3-5 minutes when you get done – lengthy videos may get boring for a buyer with a short attention span.

Here’s a good example of a “horse for sale” video that we found on YouTube:

Be sure to also include a link to the horse’s online listing in the description of the video. Keep in mind that it may be a good idea to avoid including the email and phone number on YouTube for security reasons. Potential buyers can always contact you through the sale link and if they’re seriously interested, they won’t hesitate to find the correct link.

4) Highlight the horse’s accomplishments.

Has your horse been shown for Western Pleasure? Did he spend 2-3 months with a dressage trainer? Is he an amazing trail horse? Share in your ad description what your horse has been used for and who has ridden him, going beyond the generic ad that typically lists only the horse’s age, height and health information. Taking that extra time to summarize your horse’s qualities will catch the attention of a potential buyer.

If your horse needs work, don’t scare buyers off with the phrase, “Experienced Rider Required”. Instead, find a way to highlight the positive traits of the horse and let prospects know that he may need additional training. Be completely honest about the horse’s experience so the buyer doesn’t get any surprises, while being clear that he likely has potential for the right person.

5) Do the “extras” prior to listing your horse for sale.

If your horse is in need of vaccinations, deworming or dental/hoof work, get that done before trying to sell him. It’s not impossible to sell your horse even if he is in need of additional care, but the buyer is less likely to have a reason to try to talk you down on your asking price if you make sure everything is current. Oh, and don’t forget to get a coggins test for Equine Infectious Anemia, as most states require a negative coggins certificate before a horse can be transported.

Photo credit: Gareth du Plessis

Tags: , ,

Category: Featured, News

About the Author ()

Cindy Corwin is the CEO/Owner of Horse Family Magazine and is specifically interested in giving back to equine communities and bringing families closer together in their love of horses.

Leave a Reply